welcome to audace.
After over 3 years cutting my teeth at some of the UK’s leading digital PR agencies across a variety of clients, I’ve decided now’s the time to take what I’ve learnt and apply it to a mission I’m passionate about: helping challenger women’s lifestyle brands compete against the big dogs.
With traditional digital PR agencies, you’re likely to be waiting on data-heavy campaigns and creatives that can be a gamble in terms of whether they achieve links or not. We concentrate our efforts on producing evergreen thought leadership content that positions you as an industry expert, as well as constantly being ahead of the latest social and data trends to provide reactive angles to the media before they, or other brands spot them.
We’re agile and we’re creative, creating content that can be edited to reflect the latest TikTok viral moment and outreached to the media to land you results. And if the first angle doesn’t work, you won’t be waiting long before we’ve tried something else.
Our services
Our primary focuses are campaign consultancy and our retainer packages.
Campaign consultancy: offering competitor analysis and strategy creation, as well as 3 fully developed ideas for both agencies and brands. This can be full-scale digital PR campaigns (data-led, creative assets etc.) or more thought-leadership focused.
Retainers: an end-to-end solution for brands looking to take advantage of Audace’s unique reactive and thought leadership method.
We’re a small yet agile agency, and have a cap in place that limits the amount of clients we work on at any one time, allowing us to become a true extension of your brand.
About me
My career journey has been anything but linear, but that messy trajectory has ultimately contributed to the creation of Audace.
I studied French and Arabic at UCL, living for periods of time in both Jordan and France, developing fluency which has also allowed me to pitch the French media and achieve success in publications like Le Point, France 24, Mademoizelle and Le Journal des Femmes.
I’ve completed my MSc in Digital Marketing, with my dissertation focusing on how TikTok aesthetics of self-actualised femininity such as the ‘that girl’ trend impact product aspiration and purchase. This allowed me to delve deeper into content creation, branding and influencer marketing, and understand how wider marketing principles come together to build brand.
I’m passionate about everything women’s lifestyle and in my day-to-day life I’m obsessed with skincare, holistic wellness, beauty, self-improvement and fitness, alternating between weight-lifting and pole dance.
Audace isn’t officially launching until January 2025, but why not get ahead of the curve and start the first quarter with a bang?
Reach out to info@weareaudace.com to learn more and join our waitlist so come January 1st you’re ready to crush your competitors.
