Digital PR for beauty brands
You’re likely already familiar with traditional aspects of PR (influencer marketing, product seeding etc.), but digital PR could be the missing link you need in your strategy to take your emerging beauty brand to the next level. Audace works as an extension of your existing team to secure PR wins that have a tangible impact on your visibility.
✔ What is digital PR? Digital PR utilises data and creativity to create campaigns that solidify and expand your brand’s digital presence
✔ Who is it for? Challenger beauty brands that want to improve their visibility, compete with the giants and have a unified digital strategy that leverages several online channels
✔ How can we help? Audace creates campaigns that are on-brand, steeped in data analysis and strategy, and relevant to your target consumer- combining all of the best aspects of traditional PR, with a digital touch
Why beauty brands need Digital PR
✔ Make your existing campaigns work harder- supplement UGC and influencer campaigns with digital PR content for a cross-channel approach
✔ Improve SEO and keyword rankings for hero products- not everyone purchases on TikTok shop. Let’s make sure you’re ranking for keywords relating to those hero products!
✔ Increased traffic to site- we create campaigns that your target consumer actually wants to see, resulting in additional traffic from linking publications
✔ Position Yourself as an Industry Expert- we specialise in reactive and thought leadership campaigns that provide timely insight to your target audience.
how Audace can work with you
Every client we work with has their own unique strategy when it comes to digital PR, and while some elements may crossover, there is no one-size-fits-all approach. We work on a retainer basis and have a cap on the number of brands we work with at any one time to ensure all clients are prioritised. Once you’re onboarded, our team will get to work crunching the data, exploring your brand and key focus points, scouting the media landscape and crafting your strategy.
Initial strategy, ideation and roadmap
We work as an extension of your current team to bridge the gap between traditional and digital, ensuring you’ve got a unified digital presence
Once you’re onboarded, our team will ideate campaigns based on their strategy-session findings, working with any existing traditional or influencer campaigns that you have in the works
The team will then present a roadmap that offers structure, with agility factored in, so that we have plenty of breathing room for reactive campaigns
Campaign production and outreach
Harnessing the power of data and creativity to create campaigns that truly resonate with your audience- we utilise reactive campaigns, expert commentary and data-driven campaigns to put your brand at the centre of the conversation
Completely bespoke media lists for every campaign so that every outreach email is relevant to the journalist that it’s sent to (you don’t have to be worried about spray and pray techniques + the damage that does to your brand!)
